From Tina Kunakey to Éléonore Léo Jeanne to Jeanne Damas to Sabina Socol to the magical Sharon Alexie - ...

While one-piece swimsuits have experienced a renaissance as of late, nothing will usurp the iconic bikini. First popularized by the likes of Bridgette Bardot, ...

Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top 25 fashion and beauty finds on their current ...

It's official: Sephora has entered the Memorial Day sale-a-thon, and our long weekend just got that much brighter. You already know we love a beauty sale ...

When looking for a new pair of sneakers, it's easy to rely on the heavyweight brands that first come to mind, like Nike and Adidas. While it's true these ...

Bella Hadid is a fan.Though summer doesn’t officially start until June, our celebrity bikini watch efforts are already in full swing. Notable recent ...

There are certain brands that catch on like wildfire thanks to Instagram and its best dressed It girls. When you have scores of women around the world wearing ...

Great minds think alike, especially when it comes to fashion trends. Emily Ratajkowski and Kaia Gerber are on the same page about their favorite summer ...

Ever since Katie Holmes blew us all away when she casually wore that Khaite sweater set (which included a cashmere bra) to hail a cab last year, the ...

Simply put, it's our job to find the best beauty products out there for you. From the newest serum to the hottest lipstick color to the dry ...