If there’s anyone that can appreciate a good pair of underwear, it’s a fashion editor. Choosing a great outfit is only half the part. What good is a beautiful dress if the undergarments beneath aren’t up to par?
While we’ve covered a few of the specific lingerie styles our editors swear by in the past, we thought we’d dig a little deeper into the key underwear brands we have on speed dial. These brands are not just for comfort, but they’re also high quality, meaning they’ll actually last. A great pair of underwear is only as good as how it stands up after countless wash cycles.
So with all that in mind, keep scrolling to check out which underwear brands we’ll always have stocked in our lingerie drawers. From the pretty to the pragmatic, they’re the quintessential building blocks of any wardrobe.
“The number one quality I look for in underwear is if I can comfortably walk around with it staying in place (aka underwear that isn’t prone to wedgies). My current favorite is Boody’s boyshorts. The extra coverage means they’re incredibly comfortable. Plus, the material is made of breathable and eco-friendly bamboo.”
“No matter how many pairs or different brands of underwear accumulate in my drawer, I always end up reaching for Cosabella. Their pieces are so comfortable while still looking both pretty and seamless where it counts. The Dolce thong is the one I tend to re-buy the most, but I love anything they make honestly.”
“I ordered Fruity Booty’s fun-loving lingerie once on a whim, mostly for the cute prints, but ended up being pleasantly surprised by the quality and fit. The small London-based line crafts all its lingerie out of deadstock materials and counts Kendall Jenner as a fan. The underwear is supremely comfortable, but if I were you, I wouldn’t miss the opportunity to cop one of the brand’s cool sets.”
“I’ve always been a huge fan of Eberjey’s comfy pj’s, but I recently tried the brand’s undies, and I’m hooked. They’re incredibly soft and comfortable, and they look pretty too.”
“MeUndies is the type of underwear that you want to buy in bulk—its pieces are so soft and breathable that it’s hard to compare with other brands once you’ve tried it. I like that they’re not too fussy and stay intact after countless washes in the laundry.”
